Simple, catchy, compelling and easy-to-understand

Communicate the key purpose of your app

30 characters long

Differ from competitors’ app names

Exclude generic terms, popular app titles, special characters (e.g. #, @), prices, as well as celebrity names, trademarked terms and other protected words

Should encourage users to explore your product page and download your app

Limited to 30 characters

Shouldn’t include generic descriptions, for example, “world’s best app”

Focus on your distinctive features or typical uses

Should comply with App Store’s standard metadata rules

Avoid misleading or false product claims or inappropriate content, and never exploit competitor’s apps by any means

Format: PNG;

Color space: sRGB or P3

Layers: flattened with no transparency;

Resolution: varies.

Shape: square with no rounded corners.

For iPhones: upload 5.5-inch visuals;

For iPads: upload 12.9-inch iPad Pro (2nd generation)

Use the footage of the app in use, enhanced by graphic elements, textual or video overlays and narration, if the video requires additional explanation.

Avoid using animated hands gesturing or real people navigating the device, as well as the caption of your app’s development;

Since previews autoplay, it’s recommended to make the first few seconds visually engaging.

The preview should be 15-30 seconds long;

The maximum file size is 500MB;

Upload 1-3 previews for each supported localization;

Don’t rely on specific seasons or events, keep the videos general;

Use a disclaimer at the end of a preview if your app requires to log in or subscribe, or if you demonstrate features which are only available on an in-app purchase basis;

Avoid adult themes, objectionable content, profanity and violence, so that your previews comply with age restrictions – aged 4 and older;

Never demonstrate protected content without licensing rights.

Keep it concise, informative and easy-to-understand;

Stick to the tone of your brand;

Avoid specific terms, keep it simple;

Avoid keyword stuffing, otherwise, your app won’t pass the review;

Don’t mention prices: pricing is already disclosed on your product page and may also differ across the supported localizations;

Let users know about your awards, if any, but better do it at the end of the description.

Limit to 170 characters

Format: PNG or high-quality JPEG;

Dimensions: 1024 x 1024 pixels. Make sure that the image cascades down to smaller sizes flawlessly;

72 dpi, RGB, flattened and no rounded corners;

It should not resemble the icon and should not be a screenshot;

Avoid using text in the image;

Don’t place important details in the lower left corner: this is where your app’s icon is added to the promotional image when the in-app purchase is displayed in search results.

Try not to be generic. Lint the display name to your app, but keep it easy-to-understand;

Character limit: 2-30;

Auto-renewable subscriptions should have the duration specified.

Character limit: up to 45;

Outline the benefits of the offering, be concise and descriptive.

32-bit PNG (with alpha)

Dimensions: 512px by 512px

Maximum file size: 1024KB

Meets Google Play's icon design specifications

80 character limit

Summarize the core function or purpose of your app or game in simple and concise language, highlighting any aspects that make it unique.

Avoid duplication and redundancy of messaging across your short description, screenshots, feature graphics, or developer video. Keep in mind that these assets may be shown side by side.

Reflect the latest state of your app or game.

Do not use language that is not related to the function or purpose of your app, including:

Localize your description as appropriate for different markets and languages.

Ensure your short description is correctly formatted:

As a cover image for your preview video, if present.

For apps, we show a collection of apps in a large format with your feature graphic, including ads.

For games, we show groups of recommended games in a large format featuring preview videos and screenshots, where we show your feature graphic.

JPEG or 24-bit PNG (no alpha)

Dimensions: 1024px by 500px

Use graphics that convey app or game experiences, and highlight the core value proposition, relevant context, or story-telling elements if needed.

Place content to prioritize key elements and avoid cutoff zones.

Consider using more vibrant colors in your graphics to build interest and excitement, and avoid using pure white or dark gray. These colors can blend in with the Play Store background.

Localize your graphic and branding text as appropriate for different markets and languages.

Avoid any content that reflects or suggests Google Play performance, ranking, user testimonials, accolades or awards, or price and promotional information. For example, do not use words like “Best,” “#1,” “Top,” “New,” “Free,” “Discount,” “Sale,” or “Million Downloads.”

Avoid time-sensitive content that can become outdated quickly to reduce the need to update.

Avoid inappropriate or repetitive image elements, such as:

JPEG or 24-bit PNG (no alpha)

Minimum dimension: 320px

Maximum dimension: 3840px

A minimum of four screenshots is required for both apps and games.

Some sections of Google Play show groups of recommended apps and games in a large format using screenshots. To be eligible for recommendations in formats that use screenshots, the following guidelines are a requirement:

Screenshots must demonstrate the actual in-app or in-game experience, focusing on the core features and content so users can anticipate what the app or game experience will be like.

Stylized screenshots that break UI across multiple uploaded images are allowed, but prioritize UI in the first three screenshots as much as possible.

Add taglines only if necessary to convey the key characteristics of the app or game. Taglines should not take up more than 20% of the image.

Avoid time-sensitive taglines or content that can become outdated quickly to reduce the need to update.

Localize your graphic and branding text as appropriate for different markets and languages.

Edit excess elements in the notification bar before submitting. Do not show service providers or notifications. The battery, WiFi, and cell service logos should be full.

Use high-quality images with the proper aspect ratio.

Avoid inappropriate or repetitive image elements, such as:

Your preview video may also be displayed on both home and search pages.

Your preview video may autoplay inline with muted audio up to 30 seconds depending on the user device, setting, network connection, and surface area. Whenever your video does not autoplay, a play button is overlaid on your feature graphic.

For games, some sections of Google Play show groups of recommended games in a large format using preview videos.

Disable ads for your video to be shown on Google Play. When users browse Google Play, we want them to see a video about your app, not someone else’s ad, as this can be confusing for users. To disable ads, you’ll need to:

Set your video’s privacy setting to public or unlisted. Do not set it to private.

Do not use an age-restricted video.

Make sure that your video is embeddable on Google Play.

Your video should set the right expectations and demonstrate the value of your app or game over similar titles.

Create a video in landscape orientation rather than a portrait orientation, as your video will show in a landscape video player.

Consider using copy to give the user context if the video is muted (for example, when autoplayed). When using copy:

Avoid time-sensitive content or taglines that can become outdated quickly to reduce the need to update.

Properly localize the video including the UI, taglines, and audio.