Push notifications are one of the most powerful marketing channels that sCommerce stores use to engage with their customers and potential target audience. Push notifications can increase your app engagement by upto 88%!

We have noticed that many of our clients have not been able to leverage the true potential of push notifications, simply due to the lack of understanding of the kind of engagement they could get from it. This dilemma prompted us to develop Push Notification Analytics, to help you gain insight into how well your notifications are performing and what kind of engagement you could draw from them!

Here’s what you need to know about Vajro’s Push Notification Analytics!

The Setup

Psst! Push notification analytics does not require a separate setup process. You just need access to the Vajro Admin app and you’re good to go!

Where do I find it on my Vajro Admin app?

To access your Push Notification Analytics,

Step 1: Go to your Vajro Admin app and go to the Analytics section on the dashboard

Step 2: On the analytics page, select the Push Notifications analytics tab

Understanding the Metrics

Total: The total number of people the notification was sent to

Clicks: The number of people who clicked on the particular notification

CTR: The ratio between the number of people who clicked on the notification & the total number of people the notification was sent to. CTR will be represented in percentage.

CTR = (Clicks/Total) * 100

Pro-tip: A good CTR would be 8-10%

Here are a few ways for you to boost your CTR:

1. Using emojis would be a great way to convey an emotion and increase engagement

2. Using words that create a sense of urgency is a great way to get your customers to engage with your notification

3. 10 or fewer words have a higher CTR of 8.8%, as opposed to 11-20 words where it dips to 4.9%

4. Personalizing the notifications based on user’s browsing history, gender, location, birthday etc, perform better than generic ones

So, what should I do to avail the feature?

Nothing! The feature is available for all customers from the Startup plan onwards! All you need is the Vajro Admin app and you’re all good!

Did this answer your question?