Push notifications are one of the most powerful marketing channels that eCommerce stores use to engage with their customers and potential target audience. Push notifications can increase your app engagement by upto 88%!

We have noticed that many of our clients have not been able to leverage the true potential of push notifications, simply due to the lack of understanding of the kind of engagement they could get from it. This dilemma prompted us to develop Push Notification Analytics, to help you gain insight into how well your notifications are performing and what kind of engagement you could draw from them!

Here’s what you need to know about Vajro’s Push Notification Reports!

Where do I find it on my Vajro dashboard

To access your Push Notification Reports, head over to the Reports section on your Vajro dashboard.

You can now analyze the notifications that are live, or from the past to understand what kinda notifications hit the right chord with your audience to optimize your engagement. You can see the number of people the notifications have been sent to, the number of clicks and the CTR to understand your notifications’ performance from the Beta version of the Reports!

Click on the drop-down menu to select the type of push notification that you'd like to see the reports for

You can see the number of people the notifications have been sent to, delivered to, how many people have clicked them, the CTR to understand your notifications’ performance, and also the sales made out of the notification itself!

Please find the detailed list of the metrics and the definitions in the table below

Metric Name

Metric Definition

Push notification - Title

The title of the notification the merchant has configured on the Push Notification Page.

Push notification - Message

The message of the notification the merchant has configured on the Push Notification Page.

Sent Date

The date at which the notification is configured to send on the Push notification Page.


The value represents if the notification is sent or not.

The values should be as follows:

  • If the notifications are delivered → Delivered

  • If the notifications are queued → Queued

  • If the messages are scheduled → Scheduled


Pictorial representation of the delivery status of the message.
It represents the number of messages delivered vs failed.

Total Sent

The number denotes the total devices the message is targeted to be sent


The number which denotes if the message is sent successfully to Google, Apple, etc., This does not necessarily mean the devices have received these notifications.

Delivered Android

The number which notes the successful deliveries to Google.

Delivered iOS

The number which notes the successful deliveries to Apple.


The count represents how many notifications were clicked based on how many were sent.


The ratio between the number of people who clicked on the notification & the total number of people the notification was sent to. CTR will be represented in percentage.

CTR = (Clicks/Total Sent) * 100

Failed (Unsubscribed)

Messages failed to be delivered to a number of devices because the device has uninstalled your app or unsubscribed from notifications.

Failed (Error)

The count represents the number of notifications that failed to be delivered due to technical errors.


The count represents the number of notifications that are queued to be sent

Total Sales *
(This will be revisited again)

The approx. sales generated within 6 hours of the push campaign being sent.

In addition to this, Push analytics exports can be downloaded from the dashboard. The export is in the form of a CSV file containing campaign metrics. These exports are available from the Reports tab.

Pro-tip: A good CTR would be 8-10%

Here are a few ways for you to boost your CTR:

1. Using emojis would be a great way to convey an emotion and increase engagement

2. Using words that create a sense of urgency is a great way to get your customers to engage with your notification

3. 10 or fewer words have a higher CTR of 8.8%, as opposed to 11-20 words where it dips to 4.9%

4. Personalizing the notifications based on user’s browsing history, gender, location, birthday etc, perform better than generic ones

So, what should I do to avail the feature?

Nothing! The feature is available for all customers from the Startup plan onwards! Contact our support team to avail this feature.


  • The Export of the analytics will not have real-time data. (The reports will not have the details of the campaigns sent on the same day the report is downloaded).

  • The export will not have Total Sales. (This will be re-visited and will be included later)

  • Due to technical issues, the revenue metric will be unavailable for the campaigns sent between Oct 4 - Oct 9.

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