Push notifications are one of the most powerful marketing channels that eCommerce stores use to engage with their customers and potential target audience. Push notifications can increase your app engagement by up to 88%!
We have noticed that many of our clients have not been able to leverage the true potential of push notifications, simply due to the lack of understanding of the kind of engagement they could get from it. This dilemma prompted us to develop Push Notification Analytics, to help you gain insight into how well your notifications are performing and what kind of engagement you could draw from them!
Here’s what you need to know about Vajro’s Push Notification Reports!
Where do I find it on my Vajro dashboard?
To access your Push Notification Reports, head over to the Reports section on your Vajro dashboard.
You can now analyze the notifications that are live, or from the past to understand what kinda notifications hit the right chord with your audience to optimize your engagement. You can see the number of people the notifications have been sent to, the number of clicks and the CTR to understand your notifications’ performance from the Beta version of the Reports!
Click on the drop-down menu to select the type of push notification that you'd like to see the reports for
You can see the number of people the notifications have been sent to, and delivered to, how many people have clicked them, the CTR to understand your notifications’ performance, and also the sales made out of the notification itself!
Here are the metrics that will be captured:
Title - The title of the campaign
Message - The message of the notification.
Sent Date - The date the notification is configured to be sent.
Status - Tells you if the notifications have been Scheduled, Delivered, or Failed.
Summary - Pictorial representation of the delivery status of the message.
It represents the number of messages delivered vs failed.
Total sent - Total number of devices the notification has been sent to.
Delivered - Total number of devices the notification has been delivered to. Does not necessarily mean that all the devices have received the notification.
Delivered Android - Number of successful deliveries to Android devices.
Delivered iOS - Number of successful deliveries to iOS devices.
Clicked - Number of clicks on the notification.
CTR - Tratio between the number of people who clicked on the notification & the total number of people the notification was sent to. CTR will be represented in percentage.
CTR = (Clicks/Total Sent) * 100
Failed (Unsubscribed) - Messages failed to be delivered to a number of devices because the device has uninstalled your app or unsubscribed from notifications.
Failed (Error) - Number of notifications that failed to be delivered due to technical errors.
Remaining - Number of notifications that are queued to be sent.
Total Sales - Approximate sales generated within 6 hours of the push campaign being sent.
In addition to this, Push analytics exports can be downloaded from the dashboard. The export is in the form of a CSV file containing campaign metrics. These exports are available from the Reports tab.
Pro-tip: A good CTR would be 8-10%
Here are a few ways for you to boost your CTR:
1. Using emojis would be a great way to convey emotion and increase engagement
2. Using words that create a sense of urgency is a great way to get your customers to engage with your notification
3. 10 or fewer words have a higher CTR of 8.8%, as opposed to 11-20 words where it dips to 4.9%
4. Personalizing the notifications based on the user’s browsing history, gender, location, birthday, etc, perform better than generic ones
The Export of the analytics will not have real-time data. (The reports will not have the details of the campaigns sent on the same day the report is downloaded).
The export will not have Total Sales.