Creating a Google Developer Account
It's necessary to have a Google Play Developer account for your company, and publish the app in your name. This not only gives you an increased sense of brand ownership but also improves the visibility of your store and helps the company get discovered better, thereby improving the SEO and ASO.
To publish your Android app on Google Play, you'll need to create a Google Play Developer account.
The steps involved in creating a developer account to publish an app is as follows:
Enrolling Google Developer Account (As Organization)
Verification of the Account
Enrolling Google Developer Account as an Organization
Step 1 : Go to Google Play Console and sign in with your Google account. If you do not have a Google account, then click Create account.
Step 2: Select the “Organization” as account type and choose the category of Organization .
Step 3 : You’ll have a screen that shows What’ll you need. Read the information and proceed to next steps.
Step 4 : Provide the Developer Name and click on Next
Step 5 : You’ll have to link payment profile associated to the organisation and for that you’ll need to provide DUNS number and link the payment profile.
Step 6 : Provide the details of the organisation, website and other information.
Step 7 : Provide the details of the developer which will be shown under Developer information on the Playstore.
Step 8 : Provide the personal information (Developer of the Organization) and click on “Next”.
Step 9 : Provide information about the app that is going to be published on Playstore.
Step 10 : Provide information about the developer so that the Google contacts you for any updates or compliance related information.
Step 11 : Agree to the Terms and Conditions and Click on “Create Account and Pay” CTA so that’ll you be asked to pay $25 fee and account gets created.
Verification of Google Developer
During verification, Google may request:
Official business documents (e.g., certificate of incorporation, business license, tax ID).
Government-issued ID of an authorized representative.
Organization email verification to confirm domain ownership.
This process helps protect users, ensures compliance with Google Play policies, and enables the organization to access app management, monetization, and support features safely. Verification usually takes a few business days after submission of the required documents.
Steps to carry out Verification Process
Once the account is created, you’ll have option on the Google Play Console screen to Verify the Account.
Step 1 : Go to google Play console and on the Home Page, click the “Get Started” button right to “Verify your identity”.
The Get Started will appear enabled only for the Account Owner.
Step 2 : You’ll see a list of accepted documents. Required documents vary from Country and Region. Click on Start Verification button.
Step 3 : Verify your organization by uploading registration documents, such as your certificate of incorporation, or VAT registration certificate.
All business documents must be issued by a trustworthy authority such as a federal, state, municipal government, business registry, or similar.
In most organizations, the registration documents can be obtained from your finance or legal departments.
If you are a Government organization, you may submit a document with your government’s letterhead as a form of proof if you don't have any of the other recommended business documents.
Step 4 : An individual must verify their identity with a valid document as part of verifying your organization. This can be the owner of your Play Console account, or any authorized representative of your organization.
Supported documents include a driving license, passport, or national identity card (US examples). See country-specific requirements here.
This step is necessary to help us prevent fraud.
Any authorized representative of the organization may provide their personal identity documents to complete the verification process.
Step 5 : Enter your address. Make sure to enter the name and address shown on the document that you're providing.
Step 6 : Google will review the information you've provided. The account owner will receive an email when verification is complete.
Your Play Console homepage will display a message explaining that Google is verifying your identity. This may take a few days.
When your organization has been successfully verified, verification banners and messages will disappear from Play Console. You can view your verified information on the Account details page.
If Verification Fails
Your Play Console homepage will display a message explaining why we couldn’t verify your account. The account owner will also receive emails with more details.
The details page shows why your verifications have failed, how to fix, and how to submit an appeal.
If you choose to appeal, please provide a detailed explanation of the issue. The more information you provide, the better we can assist you in resolving the problem.
Common Reasons for Verification Failure
Submitting unsupported, expired, or unclear documents
Make sure to upload documents from the list of accepted documents. Required documents vary by country and region, and Play Console will display the accepted documents based on your provided location.
Make sure to upload up-to-date documents. If the organization document or the authorized representative's ID document has expired, the verification will be rejected.
When taking a photo of your documents, make sure the image is clear, well lit, and key data is visible. Verifications may be rejected if the documents are covered, or if the images are blurry or too dark to read.
Submitting altered or fake documents can result in the immediate removal of all your apps.
The organization name on the uploaded identity document does not match the information on your D-U-N-S profile
Make sure to upload an organization document that lists the name of the organization as it is listed on your D-U-N-S profile.
Documents with a different organization name, or only the name of a parent or child company, may result in a rejection.
Incorrectly entering the authorized representative's name on the verification form
All organizations are required to submit an ID document of an individual within the organization. This is known as the authorized representative.
Make sure you enter this person's name into the ID verification form, then upload an ID document belonging to that individual. The name you enter and the name of the ID document must match.