It's necessary to have a Google Play Developer account for your company, and publish the app in your own name. This not only gives you an increased sense of brand ownership, but also improves the visibility of your store and helps the company get discovered better, thereby improving the SEO and ASO.

Here's how you go about it!

Step 1: Go to and sign in to your account

Step 2: You'll need to complete the following steps to finish registration

Step 3: Scroll down and click on the "I agree and I am willing to associate my account registration with the Google Play Developer Distribution agreement" check box, and click on Continue to Payment

Step 4: Enter payment details and click on Buy

Note: Google Developer account costs $25

Step 5: You'll see a dialog box on your screen confirming your payment and click on Continue Registration

Step 6: Complete typing in the Developer Profile details

Step 7: Select your email preferences by clicking on the check boxes, and click on Complete Registration

Step 8: Once you're done with the registration you will be taken to the Google developer dashboard. There you will be able to find an option to complete the Google developer account ID verification.

Step 9: When clicked on Verify your identity option, you will be redirected to the page where you should type your Name, Address.

Step 10: Click on "Upload a photo of your valid government issues photo ID" and upload your photo identity proof.

Once you have submitted the photo ID proof, Google would take two business days to verify it and approve the developer account.

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